WordPress • Advertising • SEO
SEO Training for Marketers
Marketing Graduates are arriving into the jobs market unskilled as the pace of technology leaves Universities behind. This is not a new phenomenon, the problems faced by Universities in keeping up with technology are legendary and at least partially budget related.
With the recent acceleration of Artificial Intelligence in the Digital Marketing arena, a skills gap is emerging that is holding businesses back as it becomes increasingly clear that theory without data doesn’t deliver value.
Our SEO Training focuses on the most advanced tools that will help the best graduates turn theory into practice.
We have extensive experience of training technology and technique in business and a deep understanding of how marketers can drive the newest technology to get better returns on investment, quickly. We train the tools we use in our own business.
We provide on site, on the job SEO training and mentoring for marketers and have an excellent track record in bringing people up to speed fast, getting great results using modern technology with real campaigns.
If your marketing team is not on board the Data Driven train, get in touch and discuss your requirements, we can provide customised training including all of the traditional marketing assets such as Google Search Console and Analytics as well as some of the worlds leading data driven brands including Jarvis, Surfer SEO and SpyFU.
Copywriting with AI.
Great copy requires the perfect blend of creativity and clear messaging. We work closely with you to establish a tone of voice for your brand, implementing this across all communication channels; from websites to brochures. We use leading AI powered copywriting software Jarvis to help produce converting copy for our clients, including Ad Copy, Social Media, Blog Posts and more.
Content Creation and Optimisation with Surfer SEO.
The problem most people encounter with SEO Tools is that they struggle to optimise in context. We demonstrate how to create content clusters that avoid keyword cannibalisation and provide ideas for months of engaging content moving forwards.
Keyword Analysis with SpyFU.
Keywords are one of the hardest things to get right. You can study the search volume, factor in the bid price of keywords and still find yourself lagging behind your competitors. We demonstrate how to identify your real competitors and the competition for any given keyword. to be successful your chosen keyword needs to be searched for in enough volume to offer the prospect of results and it needs to be achievable in terms of Google Ranking.
DATA DRIVEN DIGITAL MARKETING