WORDPRESS • ADVERTISING • SEO
Search Engine Optimisation
A Data Driven Approach to Website Optimisation
Search Engine Optimisation is where the data really makes an impact. Using data to drive your optimisation efforts can be a powerful tool for making sure that you are getting the best return on your optimisation investment.
The reason that analytics is a key part of any website optimisation strategy is because it gives you an objective insight into how your visitors are interacting with your website and who your competitors are for the coveted front page of Google.
Technical SEO is the art of removing all the technical barriers to ranking. This includes factors like site speed, use of SSL, site structure, appropriate and functioning links, redirects, schemas and page structure. Unless this phase of the optimisation is carried out, the subsequent phases are compromised.
This is the stuff that most people think is SEO. Keyword research, content optimisation, use of alt tags in images etc. Keywords are vitally important and we use data to determine which keywords to target. To be effective they need to be relevant and realistically achievable by which we mean if your competitor is a company with much greater authority, you’ll struggle to rank with the same keywords.
Search Engines are influenced by the amount of traffic flowing to your website. We use social media to drive numbers via links to our content, projects and activity. A good backlink strategy is required to build links from credible sites. Great content will generate quality backlinks in time, but a proactive outreach strategy for building links is a useful way of accelerating the process.
Every Website we build is optimised for search
We use AI powered tools to ensure that your website is optimised at launch. The technical aspects will be tuned to perfection and the content optimised for your targeted keywords. We advise creating your pillar content before launch. This is the authoritative content that will use long tail keywords to rank in Google and attract traffic to your site.
SEO is an ongoing process
Every client that has contracted us to do SEO for them has one thing in common. They have all spent considerable amounts of money on websites that look great but are not optimised for search. “Build it and they will come” is not a viable strategy. Websites require a constant flow of new content in order to attract and retain visitors. How much effort you put into this depends on how much of your turnover depends on the website.
A Content Strategy is a powerful incentive
We know how difficult it is to sustain regular content creation. A Content Strategy is a powerful incentive to create a strong presence on the internet. It’s an enabler for a website optimisation strategy, by giving you a solid foundation to build on.
We help you define and build your content strategy and show you how to optimise new content for search. We also provide a content creation service.
Our content strategies are based on data led research that includes target audience identification, topic definition, keyword reach and viability, search volume and competitor research.
To be seen, you have to be found..
DATA DRIVEN WEBSITE OPTIMISATION