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Content Creation

Content Creation Services

You have devised your content strategy and broken that down into individual social campaigns. You’ve identified which social channels your customers hang out on – now you need to create compelling content to post on their timelines.

It can feel daunting but that’s where we come in. We are first and foremost Creatives – in fact this is what we did before we dived into the world of Data Driven Marketing and what we continue to do. Writing copy, taking photographs and producing films is in our DNA.

The creative process starts with a strong idea – whether it is for photography, video or copy. It’s all in the planning and we collaborate closely with clients to get the key messaging right.

When we produce video for example, we share ideas using digital storyboards so you get an overview of both the concept and visual treatment before we start production to make sure you’re satisfied at every stage.

We may build a team around your campaign but we will always be at the helm – making sure the visual and written content reaches our own high standards.

We know that content really is key and produced correctly, it will sell your product and bring you clients. Beautiful photos, a stunning promo, an ad campaign with powerful images and well crafted copy are essential. Check out some examples of our Photography and Video work.

Content Creation

FAQ’S

Yes we do. We have an award winning production team with twenty years experience of prime time television for C4, BBC, corporate video and documentary. Award winning? Viv Howard won an RTS, Televisions most prestigious award next to the BAFTAs.

We are experienced copywriters with a background in journalism. We use the AIDA framework to write interesting informative copy for websites, social media and advertising.

The quality of the images on your website is hugely important. We recommend that you use a mixture of original photography and stock so that your website stands out. We work with Helter Skelter Studios who specialise in commercial photography.

Identifying your audience and devising content that speaks to them is the only way to create authentic, effective marketing. A Content Strategy identifies your audience and ensures that your user’s experience is coherent, compelling and enjoyable!

Influencers are social media players with large audiences. Every niche has its own influential players that earn their status by providing quality content that is widely consumed. Don’t confuse influencers with celebrities.

Content Marketing is the art of creating content on websites and social media that informs or entertains on its own merit without directly promoting a brand. The brand benefits by association with widely consumed content.

We choose the most appropriate platforms for our client’s audience. Tik Tok, Twitter, Facebook, LinkedIn, Pinterest, Medium and Google (Your Website) are the principle platforms we use in 2021.

The most lucrative audience is the one you own! If you don’t have a mailing list you need to start gathering addresses. This is the purpose of creating great content! We create E-Mail campaigns that help you to build a relationship with your website visitors and ultimately sell them your product or services.

The first place to look is Google Analytics and Google Search Console. We also use Conversion Rate Optimisation (CRO) software to see if specific pages are working as effectively as they could be. This involves installing some code on your website that allows us to (anonymously) track user interactions in the form of heat maps. We can A/B test different designs so that you don’t waste money promoting ineffective landing pages.

A Landing page is a page that focuses on a specific service or product with the intent of stimulating interest. It will have a Call to Action which may be a sign up to a mailing list, a Buy Now! button or anything in between.

DATA DRIVEN CONTENT CREATION

KNOWLEDGE BASE

Data Driven Marketing

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