“How to use Social Media to Promote your Business” is a very different question to “how to have fun on twitter?” , “how to make friends on Facebook?” or “how to get 10,000 followers on Instagram?” In this post we are looking at using social media to promote a business. By that we mean using…
What is a holistic SEO strategy and how does it differ from traditional SEO? In this article we will look at all of the components of a successful SEO strategy and discuss an holistic SEO approach that ties the components together in service of successful content marketing. Search Engine Optimisation While it’s true to say…
It’s no surprise that there’s a growing interest in SEO tips for YouTube, in fact it’s a topic that comes up regularly with our content marketing clients. Here’s the reason why. YouTube now ranks as the second-largest search engine in the world. Not only that, but users tend to stay on the channel and watch…
In our post “The Death of the Cookie” we recommend building relationships with your customers as a means of replacing the re-marketing techniques based on tracking cookies with a more direct, personalised relationship that is genuinely two way. We’re going talk about the benefits of Email Marketing in this post as a means of building…
Google announce the death of the cookie. What does it mean? How will it affect you? What is the best way forward? We can only make informed guesses about the future, but what we do know is that cookies are on their way out. Google announced plans for the blocking of third party cookies in…
If you’re looking to grow your business, then it’s important to have a digital marketing strategy. With our suite of tools, reports and dashboards we can make your marketing more straightforward, flexible, fact based and measurable. We’ll discuss what a data driven digital marketing strategy means and how you can go about implementing the best…
Our Google Ads strategy for small business was conceived in 2020 based on campaigns we ran for clients with less than 20 employees. None of them were e-commerce sites, all of them offered services and their intent initially was to draw attention to a single aspect of their business. In this post, we outline the…